Majority of the people around the world use the internet to get different information. In fact, search engines like Google are very useful to almost all of us whenever we need to find answers to certain questions. Therefore, if you create a website and write content online, it means that you are really writing for the world wide web. But if you are writing your content in English, how do you think should you do it so that it would reach international readers as well? How can you make sure that people from different parts of the world would understand your work, especially those who are not native English speakers?
If you’re a writer and you’d like your works to be read globally, then you’re in the right place because we are going to give you some tips on writing for global audiences.
Write for a Diverse Audience
If you are really aiming to write for international audiences, you should write with a global audience in mind from the start. It’s because your content will eventually be translated and the quality of your source content can directly impact the quality of your translated content. As you begin to increase the number of languages, the problem also begins to compound. Therefore, you should make sure that you clarify an unclear statement first before you translate your website into other languages. This will help you save time and money as well.
Write Straight to the Point
It’s better to avoid vague or redundant phrases when writing for global audiences. Always try to find the most direct way of expressing your ideas. This is because clear sentences are much easier to translate.
You should also avoid using idioms because there are idioms that are natural to us but not all of them translate across cultures. Also, do not use slang or humor because these can lead to confusion and misunderstandings. Some culture also finds humor unprofessional in a business context. Other things to avoid are colloquialism and regional metaphors because not everyone in the world understands them.
It is also better if you can make your content as short as possible because having fewer words will also help you with text expansion. There are some languages that can take up to 25 percent more space than English, like Spanish, and it can have a significant impact on your layout when translating a website or app. Therefore, keeping your writing succinct will prevent you from encountering layout issues along the way.
Communicate with Your Translation Agency
There are times that it’s really difficult not to incorporate any idioms, slangs, or other everyday words we use which are not familiar to other cultures to our writings. And honestly, they add color to our contents as well. So if you decide to break the rules and include them in your writings, you can try to add a note for your translation agency for them to ensure the linguists who will translate your text understand your meaning and will be able to adapt it appropriately for your audience.
Market Your Website Globally
After you’ve polished your writings on your website and you’re confident that people around the world will be able to understand them when they get translated, the next question is how will your website reach people from different parts of the world online?
The next step that you should take is to market your website globally. This is an important part if you really want your website and content to be known by people around the world. One of the best ways is through Search Engine Optimization or SEO.
SEO is known as the practice of increasing the quantity and quality of traffic to your website through organic search engine results. There are various kinds of SEO but since you’re aiming for global audiences, you might want to aim for Enterprise SEO in the future.
Enterprise SEO is commonly used by an enterprise company, either a Fortune 1000 or Global 2000 company. But that does not mean they are the only ones who can benefit from it. It’s because Enterprise SEO is focused more on the number of pages your website has rather than the size of your company. If you’re aiming to reach global audiences, then we’re guessing that you’re also aiming to put a lot of contents and pages on your website, right? When the time comes that your site already has hundreds or thousands of web pages, you can opt for an Enterprise SEO to promote your contents better globally.
Enterprise SEO marketing usually has robust teams that give attention to different channels that align with company goals. They can look at search data and trends and are able to give actionable advice to all parts of an organization. This means that Enterprise SEO can assist with local campaigns for niche markets and as well as globally.
They will help you market your website globally by working hand in hand with different departments in your company such as PR, web development, advertising, social media managing, and more. It’s because they have to meet not only their own SEO goals but your company’s goals as well, which is to reach global audiences better.
Writing for global audiences can be challenging but once you become successful, it can be rewarding as well. Just remember, when writing for the world wide web, your content should be clear, concise, and can be translated to other languages flawlessly. And for it to reach larger audiences from around the world, SEO is the key.