When you’re running a business or marketing a product or service, one of the most essential things you need to do is analyze user data. This will help you figure out what measures you need to take to increase your engagement and revenues. In addition, you need to analyze data to see how your audience is responding to your app, and whether you are retaining older users and getting new ones.
The good news is that there are numerous tools out there which make tracking and analyzing this data much easier. These tools capture everything from demographics to scrolling behavior, and even recommend what you can do to improve your app. Whether you have an ecommerce app for shoes, or are marketing Spectrum deals for internet bundles, these tools will let you optimize your business with their in-depth analysis and feedback. There are hundreds of them out there, but these ones come highly recommended for this year.
Mixpanel
Mixpanel is quite a popular tool when it comes to analyzing mobile app data. It gathers data about user behavior and lets you create custom reports. It can also be used for targeted communications with push notifications.
In addition, it lets you categorize users according to their actions and create customized funnels. You can also carry out A/B testing with this tool, making it easier to see what’s working in your favor.
Pricing: USD 25/month for more than 100k users
Google Analytics
This is one of the most common and easy tools out there to compare mobile app analytics. It has been around for years and has not lost its popularity even in 2021. It offers rich and detailed insights into user behavior, app performance, and campaign performance.
With Google Analytics, you can maximize your digital strategy without needing to learn numerous technical terms first.
Pricing: Free for beginners
Pendo
This tool is perfect for you if you want to improve your digital marketing strategy and don’t have coding experience. It lets you easily set up in-app messages, walkthroughs, and guides without any coding requirements.
In addition, it gives you detailed insights into what features are performing well, and which ones need to be improved. Basically, it helps you turn your product into something that will have the maximum value for your customers.
Pricing: Contact the company on its website for quote
Amplitude
This is quite a detailed tool, with extensive insights into quantitative analytics. It offers real-time analytics, retention rates, retroactive funnels, user segmentation, and scalable analytics. This can help you create very well-planned strategies.
In addition, Amplitude offers cohort analysis and fast support, so you won’t have much trouble navigating it.
Pricing: USD 2,000/month after 10 million user actions
Adobe Analytics
This tool is exclusively for enterprise clients, with features that let you view real-time analytics with detailed audience segmentation. It includes custom histograms, fallout analysis, flow exploration, cohort analysis, and contribution analysis.
In addition, it also features attribution analysis, personalized reports, and customized implementation. All of this makes it the perfect option for large-scale enterprises willing to invest well in their digital marketing strategies.
However, this also means that it is too heavy and complicated if you’re just starting out. It also requires some technical expertise and is not really suitable if you haven’t worked with in-depth analytics tools before.
Pricing: Contact the company on its website for quote
Firebase
This is one of the most versatile mobile app analytics tools on this list. This is because it not only offers analytics, it also offers you the infrastructure you need to build and push it. Apart from analytics, it also includes crash reporting, A/B testing, hosting, and performance monitoring.
Furthermore, Firebase even has Google Ads, cloud messaging, Test Lab (for Android) and the mobile app version of Google Analytics. This makes it an amazing tool for startups or smaller companies who do not want to pay for too many expensive tools all at once. Instead, they can focus their efforts on this one tool which has everything they need.
Pricing: Pay as you go plans, with basic features included free
Heap
This tool captures every user interaction on your app, and analyzes the behavior. This data comes complete with retention rates, conversions, standard event tracking, engagement, and entry/exit pages. In addition, it compiles all this data into succinct reports. Both real-time and retroactive reports let you figure out your strategy more efficiently.
Furthermore, Heap also segments your users in their relevant categories and puts them in the appropriate funnels. It helps improve your app’s performance and reliability, with real-time data available as well.
Pricing: Free up to 5,000 sessions per month, Custom packages after that
All of these tools have their own merits. You should take a look at all of them and see which fits your needs the best